Welcome to the Roycroft Campus, a cornerstone of the American Arts and Crafts movement. Founded in 1895 by the visionary Elbert Hubbard, this historic landmark in East Aurora, New York, was more than just a community of artisans; it was a hub of creativity and innovation that left a lasting impact on American design and architecture.
Elbert Hubbard, inspired by a visit to William Morris’s Kelmscott Press in England, returned to the United States with a dream. He sought to create a community where artists and craftsmen could work in harmony, producing high-quality handcrafted goods. Thus, the Roycroft Campus was born, named after the 17th-century printers Samuel and Thomas Roycroft. Hubbard believed the name symbolized the high-level craftsmanship akin to the ‘king’s craft.’
In its heyday, the Roycroft Campus was bustling with nearly 500 talented individuals known as Roycrofters. They specialized in a variety of crafts, including printing, furniture making, and metalworking. The community was not just a workplace; it was a cultural movement that emphasized the value of manual work and the beauty of handcrafted art.
One of the key figures, Elbert Hubbard, was a prolific writer and publisher. His essay ‘A Message to Garcia’ became widely popular, spreading the ideals of perseverance and hard work. Hubbard and his wife, Alice Moore Hubbard, were tragically lost in the sinking of the RMS Lusitania in 1915, marking a turning point for the Roycroft community.
Despite this loss, the Roycroft Campus continued to thrive under the leadership of Hubbard’s son, Bert. The Roycroft Inn, part of the Campus, became a popular destination for visitors, catering to those drawn by the movement’s ideals and the unique Arts and Crafts style.
Over the years, the Roycroft Campus has evolved, preserving its architectural charm and cultural significance. In 1986, it was designated a National Historic Landmark, acknowledging its pivotal role in American history. Today, visitors can explore the beautifully restored buildings, view Roycroft artifacts in the museum, and even watch contemporary artisans at work in the shops.
As you walk through the Campus, imagine the vibrant community of artists who once called this place home, and how their dedication to craftsmanship continues to inspire generations. From the intricate designs of their furniture to the thoughtfully printed books, the Roycroft Campus stands as a testament to the enduring legacy of the Arts and Crafts movement.
