The Reno Arch is an iconic landmark in Reno, Nevada, located at 345 N Virginia St, Reno, NV 89501. It is owned by the City of Reno and operates 24/7 with a contact number (775) 334-4636. The arch was first built in 1926 and has seen three iterations since then. The current version features the citys famous motto, The Biggest Little City in the World. Inspired by California city gateway structures, the Reno Arch is a prominent feature of downtown Reno. The original arch, which now stands on Lake Street at the Truckee River, was built to promote the Nevada Transcontinental Highway Exposition.